Website Design and Development

Soft Touch Digital initially started operations as a web development Business before making the shift to an online marketing Business. We understand web development and know that in this present business environment, your website is your greatest marketing tool. We have created over 200 website over our 6 years of operating in this industry. We specialize in building websites and blogs that;

1. Establish your credibility and speak to your target market

• Are easy to read and update on your own without any technical know how
• Reflect your corporate brand and vision
• Turn visitors into prospects and prospects into eventual customers
• Add to your Business’s bottom line
• Engage your visitors and prospects

We do not just specialize in building websites from the scratch. We also upgrade existing ones and turn them around to fit into the present day business environment. 

We are not just web developers we are consultants. A lot of times, most of our customers do not know what they want. We help them figure it out then Implement it.
Let some of our projects do the talking. Check out our web design portfolio here.
If you want a free assessment of your current website, contact us here.

Email Marketing

It was called email blast years ago, a lot of people still retain that tag “blast” but we would rather call it email marketing. This is the primary method used by most companies to reach existing customers and to nurture new ones. This to us is not just an email blast but it is an effective form of marketing.

A lot of online marketing companies are of the opinion that with the emergence of social media, text messaging etc., that email marketing would be relegated to the bench. Our honest opinion is that email marketing should not be relegated to the bench rather with an email marketing campaign that is properly fused with social media, mobile messaging etc. would make an even bigger impact and deliver positive results.

Managing an effective email marketing effort means effective planning, template design, copy writing, list management and conversion strategies. Very few people have specialized knowledge in this field. At Soft Touch Digital, we have recruited staff who understand the nuances of email marketing and on converting your email lists to a list of prospective customers.

Let us take a look at your current email marketing strategy, if you already have one. If you don’t, we can develop an email marketing strategy which would integrate with other online marketing strategies (Social media, content marketing, PR, advertising and SEO) to come up with a more effective email marketing plan that is sure to produce results.

Email newsletters are the most common and effective email marketing technique. Why send out email newsletters and have most of the emails in the bulk message folder of the lead or have the message lost in transit. We work with the best email service provider to ensure that our newsletters are delivered directly to the in-box of the leads. The newsletters are properly coded and in a readable and engaging manner. Which can be accessible on various platforms.
We are not just interested in sending out your newsletters; we want to be sure that you get the desired response from your leads. We keep tabs with our customers to help track and monitor results after every email marketing campaign.

Contact us let us know what you are currently doing in this area and how we can help your Business improve its bottom line through an effective email marketing campaign.

Mobile Marketing

Whenever I leave my house and I am without my phone, I feel very empty and I know that there is something I am leaving the house without. This is the same for 99 % of mobile phone users. When a plane takes off, the last thing people do is turn off there phones and it is also the first thing they do when the plane touches the ground. This says a lot about the impact of mobile marketing in today’s world.

Already the mobile web is poised to surpass the desktop browsing and mobile search is the fastest growing segment of the search market. Many companies have already keyed into the growth in the mobile telephony market and have started reaching customers directly via text messages, mobile apps and mobile optimized websites. If your Business has not started looking at this space, we think it is time to do so.

Mobile marketing can be broken down into two aspects. One is the technological aspect. This deals with the technical know how of developing compatible mobile sites for different mobile devices (Smart phones, tablets, e-books etc.). We develop cross device compatible mobile sites. As important as the technological aspect is, another very important aspect is the behavioral aspect. At Soft Touch Digital, we understand the behavioral factors that help nurture casual browsers into loyal customers. We do this by including features like.

• Scaled down, easy to read content with simplified navigation
• Mobile specific landing pages without flash, oversized images and video.
• Clear calls to action at the top of the mobile site so the user does not have to scroll
• Torch friendly interface with buttons that is large enough to click on with your fingertips.
• Images with alternate tags just incase the page is slow to load.
• Links to your traditional website for users who want full site capabilities.
  
  

Since people are with their mobile devices for close to 24 hours in a day, it has been proven that mobile messages (Text Messages) have a 90% open rate. This is a great stat and would do well to make your Business’s product or service reach it target.

We can advise your Business as to when to use these affordable effective marketing techniques in your marketing mix. If you already, have an existing mobile marketing strategy, you may contact us for free consulting service so that we can look at your current system and advise as to the perfect direction to go. If it is time for your Business to go mobile talk to us here.  

Social Media Marketing

Facebook, Twitter, Google +, LinkedIn, Instagram. I bet you have heard about one or all of these social media platforms and you most likely have an account in one or more of these social media platforms. I am also sure that you have heard that there are over one billion users on Facebook alone.

Now the question is, how active is you Business in any of these platforms? Has your Business tapped into the growth in the social media space? Does your Business have a social media account? If yes, how active is it?

Social media marketing is the use of social media platforms to promote your products and services thereby improving the Business’s bottom line. The use of Social media marketing is a must for every Business now. As compared to traditional marketing, social media marketing is more targeted, direct, cheaper and easier to monitor and track. In as much as the use of social media marketing cannot be over emphasized, you need a strong business strategy and knowledge of online marketing before these tools will deliver measurable return on investment. This is where we come in. We would help you figure out the following;

• What exactly am I trying to accomplish with social media and why?
• What are the most pressing challenges that prospective and current customers face and how can I help them overcome these?
• What are the most effective delivery tools for my messages?
• How can I build enduring relationships and turn strangers into lifetime customers.
  
  

It all comes down to your overall plan. Focus on your business while we use our knowledge in this area to come up with an effective social media strategy to answer these questions.

Being a Business that evolved from a web development Business to an online marketing Business, we can tell you that your website is the most important part of your social media strategy. You may want to hold on with your social media marketing campaign if your website is not ready to convert browsers into customers, with well written, easy to navigate attractive pages that are optimized so the search engines can help potential customers find you.  Contact us so we can make your website, social media ready before you invest in social media marketing. Why should your Business not be active on social media when your Business is already been talked about on social media. It has been proven that 49% of web users receive purchase recommendations via social media sites. Join the discussion and direct the image you want people to have about your Business.

Contact us and lets chat social media marketing.

Training and Consulting

We offer free training to our customers after the development and deployment of some of our solutions to make it easy for them to manage and accomplish their goals.

However, if more clients have the in house resources but need expertise, guidance and support to accomplish goals, our training and consulting service would help put your business through. Whether you need us to consult on your current project or you would only like us to train your team, we would love to help. Contact us here.

PPC (Pay Per Click)

What is PPC advertising? PPC is acronym for pay Per Click. It is an Internet advertising model used to direct traffic to websites in which advertisers pay the publisher only when the advert is clicked. How does that sound? You only get to pay for your advert only when it is clicked. This is very much unlike traditional advertising where you have to pay irrespective of whether your advert is seen or not.

PPC advertising has been said to be the greatest direct response medium ever created. Some businesses have solely used this medium to increase their bottom line by over 100% at a fraction of the cost they would have spent had they used traditional medium of advertising. PPC advertising is amore targeted form of advertising and this targeted traffic is the key difference between casual browsers and browsers who are likely to contact and buy from you.

Pay Per Click ads are shown at the top and right hand side of most major search engines. They are also called “sponsored links” in some cases. Soft Touch Digital can help you increase your position over your competitors at lower cost per click by implementing proven tactics and increasing the quality of your account and reward by the PPC platform.

Some benefits of PPC advertising include;

• You only pay when your adverts are clicked
• You may tie clicks to actions
• You can achieve immediate traffic boost
• Attract targeted visitors based on search query and keyword intent.
• Gain market research quickly and customer knowledge
• Gives ability to text and constantly improve by A/B split testing ads
• You can track performance of your ads using different parameters.
  
  

Soft Touch Digital has the requisite experience using popular pay per click platforms like Google ad words and Facebook PPC as well as other second tier platforms like Bing ad center and ASK.com.

We professionally design your ad campaigns using the right images, keywords etc. and you are entitled to the following benefits

• Keyword generation
• Keyword bid management
• Writing and tweaking ad creative
• Keyword to landing page match
• Conversion set up and tracking
• Local search geo-targeting.

Get your free consultation from Soft Touch Digital for your PPC advert campaign.

Digital PR

The power of bloggers in this present time is getting stronger than that of traditional journalists. Loads of people trust bloggers for their buy recommendations before they make any purchase. Get your product or service to be talked about today. Whether you want a simple press release or want a comprehensive online blogger outreach, we can help you.

Contact Soft Touch Digital and see how we can help your brand connect with the online community.

Content Marketing

When you talk online marketing you are talking content marketing. Online, content is key and definitely not optional. We can help your Business write a simple blog post on your web blog or an entire content marketing campaign. We ensure that your message is passed on and clearly communicated to your targeted audience. We can create the required content for your email marketing campaign and also send out the campaign on your behalf. Whether your newsletters are sent our weekly or monthly, we can write and / or edit the content for you.

The key secret to optimizing your website is by having a regularly updated blog with quality content. Let us research, write and edit your blog for you. No matter the industry, we have a ready team to perform spot on research and create quality blog posts for your organization.

Outsourced Marketing

If your core business is manufacturing, why don’t you focus on manufacturing and leave the marketing aspects to the professionals. Avoid the distractions and focus on your core business. Majority of our clients chose to outsource their online marketing to us. Instead of having an in-house online marketing department, they chose us to be their online markeing department. This means that we develop and manage their websites, launch social media campaigns, optimize their websites, write their blogs and whatever else is  required to make them visible online and put them in the eyes of their target audience.

Contact us if you are having any of the problems below.

• You have a business but don’t have an in house online marketing team. Due to this, your marketing activities are not properly structured or non-existent. You feel the need to correct this to enhance your brands visibility and produce better results.
• You are the C.M.O or head of marketing of a Business and don’t have the capacity to implement all your online marketing initiatives. You think you need to outsource all of these marketing needs to an online marketing Business to work hand in hand with your team.
• You have multiple needs to enhance your online presence but don’t want to manage multiple agencies to get the job done. You need a single Business to handle your website development, SEO, social media marketing, digital PR etc.

Let us handle all your online marketing needs and make your product or service get to as many eye balls as possible. If you are not a key player in the internet space, you might be loosing a large chunk of your market pie to your competitors.

If you have ever thought that you could have stronger online marketing, talk to us. Contact our online marketing team here.